Monday, April 17, 2006

Entry-level Luxury

The entry-level luxury forms the beginning classification of the luxury vehicles; competition in this segment is typically fierce. It features vehicles with an MSP approximately between $29,000 and $36,000, a relatively high degree of comfort and is manufactured by luxury brand. If the vehicle is manufactured by a non-luxury marque its base MSP should exceed approximately $36k and it must place an emphasis on comfort.

This segment mostly includes the bottom vehicles in the line-up of luxury brands as well as the top-of-the-line models of some non-luxury brands. Vehicles in this segment include the Lincoln Zephyr, BMW 3 Series, Lexus IS, Audi A4, Mercedes C-class, Infiniti G35, Acura TL, and the Jaguar X-Type. It should, however, be considered that some of entry-level luxury vehicles have upgrades which put them into the class above them. For example, while the Lincoln LS V6 is an entry-level luxury vehicle, the LS V8 is due to its pricing a mid-level luxury vehicle.


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